In this situation, the Seattle International Film Festival was in need of a redesign of their 44th annual celebration of award winning indie movies and documentaries. This event promotion package includes a poster, postcard, brochure, and ticket design. Here is my take for designing a series of advertising materials for SIFF 2018's theme "Get Inspired".
Objective: The client would like a complete redesign of the Seattle International Film Festival’s annual event. The goal is to design a complete event promotion package that will include a poster, brochure, postcard, ticket, booth design and collateral mock-ups. The theme for the event is “Get Inspired”
Target Audience: The target audience consists of young to middle aged adults who enjoy indie cinematography as well as the year’s hottest movie releases from around the world. The audience must also be heavily involved with the movie scene too as this is an exclusive premier.
Style Concept: The style choices should allow clear and concise word choice when delivering information. The style should also reflect a world class design concept. Utilize bright colors as well as filmography graphics to further connect the audience to the film genre. Include the siff logo with the design to properly brand the design.
This poster was the beginning of the project. A 24 in x 36 in poster that would be displayed in public places. This design would set the tone for the other documents.
This brochure covers the basics of what being a SIFF sponsor is and its perks. It also details statistics about attendees' income, social status, etc.
This postcard acts as a invite to new members or attendees. It offers a short statement about how SIFF is a highly regarded and world famous event.
This ticket displays the time and date for a showing of a feature film for SIFF. Included is a mock-up for the movie Moonlight to show an example of how it would be printed out on a ticket.
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